2024/25 redesigns
Due to the Owl & Fox range performing well since launch and being picked up by more retailers, the range was to expanded and the packaging needed to be revisited. Not only were there more EU laws coming for recycling, but we wanted the opportunity to de-clutter the packaging design and make it more impactful.
The decision was made to limit the amount of languages on the front of the pack, make the product name more prominent and standardise the design elements more.
With 4 new products being added to the range, the pressure was back on the team to get everything done in time; the inhouse photography studio was repainted, product samples were ordered and the clock was ticking...
Below are a selection of the 18 products redesigned
